News & Insights

How Pervasive is Social Media Consumption Amongst Your Resort’s Guests?

February 6th, 2012

The social media marketing movement continues to grow. Yet, like every other marketing trend, tough questions must be asked. Who – Read more…

The Seasonality Situation: How Do Summer Clicks & Opens Compare for Winter Resorts?

January 16th, 2012

Despite increases in summer activities and bookings, ski resorts are just that – ski destinations. With the vast majority of – Read more…

The Art of Email Template Design & Coding (Part 2)

January 12th, 2012

“This is the second of a two-part guest post by Joe Myers, one of the most trusted names in the – Read more…

The Art of Email Template Design & Coding (Part 1)

January 11th, 2012

“This is the first of a two-part guest post by Joe Myers, one of the most trusted names in the – Read more…

Test, Test, 1-2-3: Early Season Checklist to Avoid Email Disasters

December 14th, 2011

With a change in seasons comes the need to ensure your email system is go for launch. Short is the – Read more…

Inactive Subscribers? Don’t Delete, Don’t Ignore, Re-Engage

December 9th, 2011

We’re not trekkies, but working in the ski industry we probably say “engage” much more than any captain of the – Read more…

Ski Industry Email Marketing: The Stats, The Situation, the Challenge

November 17th, 2011

Email campaigns have the potential to provide incredible stats, and Blue Hornet’s system certainly capitalizes: click counts by hours, nearly – Read more…