News & Insights

Q: Did resorts give more discounts in 2011/2012 to combat low snowfall?

May 15th, 2012

After publishing the list of subject line keywords and their impact on open rates, we couldn’t help but wonder how – Read more…

Congrats to All the 2012 NSAA Marketing Award Winners

May 14th, 2012

We’ve had the chance the last couple of years to sponsor the NSAA Marketing Awards Reception at the annual NSAA – Read more…

Q: Which site influences skiers’ decisions the most: Facebook or Twitter?

May 8th, 2012

When we first released our social survey data a few months ago, we knew this was a question we wanted – Read more…

Q: Did affluent destination guests change their habits during a low snow year?

May 1st, 2012

It’s hard to be optimistic about a season with so little snow for so many resorts, but there are plenty – Read more…

Q: Social + RFM: Are your most valuable guests active on social media?

April 24th, 2012

Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also – Read more…

Q: What effect do specific words have on ski resort email open rates?

April 17th, 2012

Now almost two months in, the Stash is really starting to take us in some interesting directions. We’re going to – Read more…

Q: What influences opt-outs and how do those trends compare?

April 10th, 2012

Piece-by-piece, the Stash is starting to paint a more complete picture of marketing. We’re finding that each question we come – Read more…