Test, Test, 1-2-3: Early Season Checklist to Avoid Email Disasters
December 14th, 2011
With a change in seasons comes the need to ensure your email system is go for launch. Short is the list of things more frustrating than launching a major campaign only to find you missed one, crippling piece of the puzzle. To avoid such stress-fests, here’s a quick list of 10, critical elements to test [...]
Read the rest of this post »Inactive Subscribers? Don’t Delete, Don’t Ignore, Re-Engage
December 9th, 2011
We’re not trekkies, but working in the ski industry we probably say “engage” much more than any captain of the Starship Enterprise ever did. The problem resorts face is simply this: for much of the year your business is simply not relevant to many of your guests. Despite an increase in summer activities, for the [...]
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