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Data, analysis, and ideas for resort and hotel marketers.

Test, Test, 1-2-3: Early Season Checklist to Avoid Email Disasters

With a change in seasons comes the need to ensure your email system is go for launch. Short is the list of things more frustrating than . . .
December 14, 2011  //  Read full article»

Inactive Subscribers? Don’t Delete, Don’t Ignore, Re-Engage

We’re not trekkies, but working in the ski industry we probably say “engage” much more than any captain of the . . .
December 9, 2011  //  Read full article»

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