How Pervasive is Social Media Consumption Amongst Your Resort’s Guests?
February 6th, 2012
Updated: May 9, 2012 The social media marketing movement continues to grow. Yet, like every other marketing trend, tough questions must be asked. Who are all of these fans and followersâ of our resort? How many of our guests are we reaching through social? How many are we missing? Is this phenomenon growing, or is [...]
Read the rest of this post »The Seasonality Situation: How Do Summer Clicks & Opens Compare for Winter Resorts?
January 16th, 2012
Despite increases in summer activities and bookings, ski resorts are just that – ski destinations. With the vast majority of revenues coming in from winter sports, we wanted to take a look at how resorts fared with their summer vs. winter email campaigns. Here’s a quick overview of what we found. Opens: It’s Worse…but Not [...]
Read the rest of this post »Ski Industry Email Marketing: The Stats, The Situation, the Challenge
November 17th, 2011
Email campaigns have the potential to provide incredible stats, and Blue Hornet’s system certainly capitalizes: click counts by hours, nearly a dozen different bounce types, data into which type (HTML or text) of emails were received, the list goes go on and on. But among all these stats, two numbers still tell more of a [...]
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