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Insights

Data, analysis, and ideas for resort and hotel marketers.

How Pervasive is Social Media Consumption Amongst Your Resort’s Guests?

Updated: May 9, 2012 The social media marketing movement continues to grow. Yet, like every other marketing trend, tough questions must . . .
February 6, 2012  //  Read full article»

The Seasonality Situation: How Do Summer Clicks & Opens Compare for Winter Resorts?

Despite increases in summer activities and bookings, ski resorts are just that – ski destinations. With the vast majority of . . .
January 16, 2012  //  Read full article»

Ski Industry Email Marketing: The Stats, The Situation, the Challenge

Email campaigns have the potential to provide incredible stats, and Blue Hornet’s system certainly capitalizes: click counts by . . .
November 17, 2011  //  Read full article»

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