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Tuesday Trends

Weekly hotel and resort marketing insights for all to enjoy.

After a few years of decline, resort social posting volume plateaus.

A big thank you to everyone who took our end-of-year survey last month. Some exciting new ideas are in the works based on your . . .
January 10, 2017  //  Read full article»

The top 10 marketing insights of 2016.

Every January we summarize the year’s best Tuesday Trends insights with a Top 10 list (here’s 2012, 2013, 2014, and 2015). . . .
December 13, 2016  //  Read full article»

If I book the same day I open an email, will I spend less than those who wait?

Last week we answered the question of how long it takes people to book once they open or click an email. Today, as promised, . . .
December 6, 2016  //  Read full article»

How long does it take for someone to book after they open or click an email?

How long does it take for someone to go from opening your email to a transaction? A day? Three days? What about clicking? These are . . .
November 29, 2016  //  Read full article»

Does email performance drop when more marketers are sending emails?

Last week we noticed that email performance dipped when send volume was highest, but is that a widespread trend or a one-off fluke due . . .
November 22, 2016  //  Read full article»

A simple, day-by-day guide to Thanksgiving marketing performance.

Next week is Thanksgiving in the United States. As such, it’s one of those tricky holiday windows where your brand may have . . .
November 15, 2016  //  Read full article»

Seven insights into how age correlates to key guest behaviors.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. . . .
November 8, 2016  //  Read full article»

Can marketing automation raise your online review scores?

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch . . .
November 1, 2016  //  Read full article»

The one content type that’s slowly dominating hospitality marketing on Facebook.

We’ve shared a handful of macro-level insights into how resorts and hotels use social media, but an interesting angle came up . . .
October 25, 2016  //  Read full article»

Snow vs Foliage: which takes the win for fall ski resort engagement?

The last month has been a gold mine for ski resort content. Fall leaves arrived and peaked with some of the best colors in years at . . .
October 18, 2016  //  Read full article»

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