News & Insights

Q: How does ski resort email performance fluctuate throughout the year?

April 3rd, 2012

After our recent “day of the month” question, Eric Hoffman, from Park City Mountain Resort said, “would be much more – Read more…

Q: If someone uses their season pass X times, what’s the likelihood they’ll renew their pass?

March 27th, 2012

This is a tough question to answer. Right now, You may have a Gold, Silver, and Bronze pass with youth, – Read more…

Q: Does day of the week impact ski resort email open & click rates?

March 20th, 2012

Ski industry day of the week… There’s a lot of data out there that tries to answer this question. Unforuntately, – Read more…

Q: Does day of the month impact ski resort email open & click rates?

March 13th, 2012

Avoiding Bill Paying Times… The idea behind this question is simple and, intuitively, makes sense to ask: wouldn’t the large – Read more…

Three Core Principles Behind Successful Email Optimization

March 12th, 2012

A couple months ago we laid down a challenge to increase your open and click-through rates. Then, we shared some – Read more…

How Pervasive is Social Media Consumption Amongst Your Resort’s Guests?

February 6th, 2012

Updated: May 9, 2012 The social media marketing movement continues to grow. Yet, like every other marketing trend, tough questions – Read more…

The Seasonality Situation: How Do Summer Clicks & Opens Compare for Winter Resorts?

January 16th, 2012

Despite increases in summer activities and bookings, ski resorts are just that – ski destinations. With the vast majority of – Read more…